About the Author
Brent Adamson is a world-renowned researcher, author, presenter, trainer, and adviser to B2B commercial executives. The former “chief storyteller” at CEB, now Gartner’s sales, marketing, and customer service practices, he is the coauthor of the bestsellers The Challenger Sale and The Challenger Customer. He lives outside of Washington, D.C.
Karl Schmidt is an award-winning research leader, author, strategy consultant, and corporate executive focused on driving growth for organizations ranging from the Fortune 500 to start-ups. While practice vice president at CEB, now Gartner, he led over fifty researchers solving the most challenging problems facing heads of sales, marketing, and communications. Those insights have appeared in the Harvard Business Review, Forbes, and The Challenger Customer. He lives in Bethesda, Maryland.
