About the Author
R. Michael Hendrix is a Partner and the Global Design Director at design and innovation consultancy IDEO, where he has worked on everything from home goods to homeland security. His illustrious 25+ year career has made him a sought after speaker; he has delivered design keynotes at Fast Company, WIRED, SXSW, AIGA, FUSE, HOW, and Design Management Institute among others, plus music keynotes at SXSW Music, Sonar Plus and Moogfest. He also is a an Assistant Professor of Music Business/Management at Berklee College of Music and a regular guest lecturer for professional societies and universities across the globe.