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On Sale: Aug 7, 2012
Page Count: 248 pages
Publisher: Union Square & Co.
ISBN-13: 9781402792205

Thanks to Caesar, “crossing the Rubicon” has become a synonym for bold, decisive decision-making where the risks are great–but the rewards can be greater. In his popular CEO series, bestselling writer Alan Axelrod analyzes Caesar as a business leader, using an engaging, conversational style to explore six inspirational principles that constitute Julius Caesar’s guiding tenets. From this, Axelrod draws 92 lessons that modern business leaders should learn from this first, great, and iconic CEO.

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Alan Axelrod

About the Author

Alan Axelrod is the prolific author of over 60 popular business and history books, including Sterlings CEO, Profiles in, and Real History series. He has been a creative consultant and on-camera personality for documentary series on A&E and Discovery Channel, among others, and has appeared on MSNBC, CNN, CNBC, Fox, and numerous radio programs, including NPR. He has been featured in BusinessWeek, Fortune, Mens Health, Cosmopolitan, and newspapers including Atlanta Journal-Constitution and USA Today. Axelrod lives in Atlanta, GA.

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