Pocket Marketer
Contributors
By Janet Grottalio
Buy from Other Retailers:
- On Sale
- Dec 19, 2009
- Page Count
- 305 pages
- Publisher
- Grand Central Publishing
- ISBN-13
- 9780446566124
Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.