ALIEN Thinking

The Unconventional Path to Breakthrough Ideas

Contributors

By Cyril Bouquet

By Jean-Louis Barsoux

By Michael Wade

On Sale
Mar 16, 2021
Page Count
304 pages
Publisher
PublicAffairs
ISBN-13
9781541750913

Formats and Prices

Price

$30.00

Price

$40.00 CAD

Cyril Bouquet

About the Author

Cyril Bouquet is a Professor of Innovation and Strategy at IMD, where he orchestrates all kinds of innovation journeys for companies that seek to create the future.

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Jean-Louis Barsoux

About the Author

Jean-Louis Barsoux is a Research Professor at IMD and has published extensively in Harvard Business Review and MIT Sloan Management Review. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.

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