The Tetris Effect

The Game that Hypnotized the World

Contributors

By Dan Ackerman

On Sale
Sep 6, 2016
Page Count
272 pages
Publisher
PublicAffairs
ISBN-13
9781610396110

The definitive story of a game so great, even the Cold War couldn’t stop it

Tetris is perhaps the most instantly recognizable, popular video game ever made. But how did an obscure Soviet programmer, working on frail, antiquated computers, create a product which has now earned nearly 1 billion in sales? How did a makeshift game turn into a worldwide sensation, which has been displayed at the Museum of Modern Art, inspired a big-budget sci-fi movie, and been played in outer space?

A quiet but brilliant young man, Alexey Pajitnov had long nurtured a love for the obscure puzzle game pentominoes, and became obsessed with turning it into a computer game. Little did he know that the project that he labored on alone, hour after hour, would soon become the most addictive game ever made.

In this fast-paced business story, reporter Dan Ackerman reveals how Tetris became one of the world’s first viral hits, passed from player to player, eventually breaking through the Iron Curtain into the West. British, American, and Japanese moguls waged a bitter fight over the rights, sending their fixers racing around the globe to secure backroom deals, while a secretive Soviet organization named ELORG chased down the game’s growing global profits.

The Tetris Effect is an homage to both creator and creation, and a must-read for anyone who’s ever played the game-which is to say everyone.

Formats and Prices

Price

$25.99

Price

$33.99 CAD

Format

Format:

  1. Hardcover $25.99 $33.99 CAD
  2. ebook $15.99 $20.99 CAD

Dan Ackerman

About the Author

Dan Ackerman is a former radio DJ turned journalist. An editor at the leading technology news website CNET, he writes about hot-button consumer technology topics, from virtual reality to cybersecurity, and appears regularly as the in-house tech expert on CBS This Morning. He lives in Brooklyn with his family and a large collection of vinyl records.

Learn more about this author