True Style

"True Style charts a unique path to understanding men's style using a combination of pithy commentary, practical instruction, and historical insight--a heady mixture only Bruce Boyer could provide. It will be a reference on menswear for decades to come."

"A great read for anyone who is interested in gentlemanly style, by the world's best writer on the subject."

"True Style combines historical insight, an elegant turn of phrase and sartorial authority, all enhanced with timeless illustrations. It is the perfect complement to the connoisseur's wardrobe and book shelf."

"The Ivy Style exhibition at The Museum of the Fashion Institute of Technology in New York City, for which Mr. G. Bruce Boyer was a consulting curator, is still being talked about among fashion leaders in Japan. We respect Mr. Boyer, whose appraisal of Ivy Style always influences new fashion trends worldwide."

"There are dozens of new titles every year on men's clothing. About half of them are just rehashed press releases; the others give the kind of tips-and-tricks you see everywhere online and in magazines. Bruce's work has always been worth reading because he's one of the few authors who deal with genuinely classic style, but in a way that doesn't feel like it's just about rules. True Style is a great read for guys who find joy in clothing, but aren't necessarily looking for an instruction manual on how to dress."

"Bruce Boyer is the Robert Caro of the cufflink, the Boswell of the bow tie. Any man wondering why he wears what he does--or how to wear it better--should avail himself of this indispensable volume."

"Bruce Boyer is the Raymond Chandler of menswear journalism, a weight to carry. Writer and man of style Boyer walks the 'mean streets' of fashion with little armor save his pen and inimitable wit. Pushers of bad taste beware; he's out to get you."

"Into the clatter of bathroom-mirror selfies comes this soothing waltz through the history of men's dress. Boyer...calmly takes the bewildered (and poorly shod) contemporary male by the hand and leads him from the red-soled brocaded excess of European court fashions, through the birth of the modern suit, and into the era of 'heritage denim' and the 400 T-shirt."

"[An] erudite and charming new book."

"Perhaps the greatest value in each chapter is contained towards the end, where Bruce highlights how best to wear the item in question, common mistakes which are made and how to choose the right item for you. Where may other books miss the mark is to give a historical account, but offer no advice on how to wear something well. I'm glad Bruce chose to go down the path he did, as it will be of enormous help to many men who read it.... True Style is a true treasure."

"[A] collection of articles and essays that not only helps make men better dressers, but also loads them up with fascinating historical trivia to display at cocktail parties."

"In his new book, True Style, the fashion writer G. Bruce Boyer, who has an encyclopedic knowledge of the history of men's clothing, puts today's menswear culture in historical perspective."

"True Style is like a fireside conversation with an immensely knowledgeable and charming old friend, who also brought the brandy.... Boyer has perfected a sort of literary sprezzatura, a studied nonchalance of approach that actually reveals complete control and mastery of his subject.... [A]n immensely pleasurable read."

"There is a casual nature to [Boyer's] prose--casual without being sloppy. He knows the rules of writing, and he knows how to manipulate the medium to provide interesting reading without being ostentatious. Boyer's history of men's clothing and style is informative and entertaining."

"Mr. Boyer is the most important and influential menswear writer of the last forty years."

"True Style is...a collection of peppery meditations from a man who has spent decades refining a theory and practice of dressing."

"Where fashion was once dictated from the top down, it now rises from the street up. But as G. Bruce Boyer shows in True Style, islands of elegance still survive.... [A] cheerful attempt to define the underlying principles for dressing well, while at the same time providing some of the history behind what we wear."