The Practitioner’s Guide to Product Management

By Jock Busuttil

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On Sale: Jan 6, 2015
Page Count: 208 pages
Publisher: Grand Central Publishing
ISBN-13: 9781455548569

This firsthand road map will tell you what it takes to create a product that meets a customer’s needs — and avoid the pitfalls of product failure.

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.

The Practitioner’s Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

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$26.00

$29.00 CAD

Format

Hardcover

Format:

Hardcover $26.00 $29.00 CAD

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General Assembly

About the Author

Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. For more information, you can visit http://www.GeneralAssemb.ly.

Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal and moved on to help form the new Yahoo! mobile product office in New York. In the same year he cofounded Tumbleweed, a production studio that makes mobile storytelling experiences. He holds an MS in information science from the University of North Carolina in Chapel Hill.

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