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On Sale: Jul 31, 2008
Page Count: 272 pages
Publisher: Business Plus
ISBN-13: 9780446537629

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who’s long on enterprise, short on time, and eager to profit from this fascinating new market.

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware — India is not simply “the new China.” Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need.

Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region:

An overview and analysis of India’s most promising industries
The Six C’s of Sales and Marketing in India
Essential tips on attracting and retaining top talent
An overview of finance in the region that every investor will want to read
Modern history 101–the essentials you need to know
Insider perspective from top veteran professionals in the region
Guidance on its often complex, laws, rules, and regulations.

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Gunjan Bagla

About the Author

Gunjan Bagla is the founder and principal of Amritt Ventures in Los Angeles, which advises major Western companies on doing business in India and China. Bagla has written numerous articles and speaks frequently on the topic of global sourcing and marketing.

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Gunjan Bagla

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