By Ellis Henican

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On Sale: May 10, 2016
Page Count: 288 pages
Publisher: Center Street
ISBN-13: 9781455563555

Everyone knows you can’t build things in America anymore. Everyone, that is, except John D. Bassett III. While one corporation after another exported their manufacturing to high-volume factories in low-wage locations overseas, Bassett’s traditional wood bedroom furniture manufacturing company has not only survived, but thrived, making premium products right here in America. When everyone else was rushing for the exits, Bassett bet on the talent, dedication, and uncompromising quality of American workmanship.

And he won.

In Making It in America, Bassett tells you the secrets that have made Vaughan-Bassett Furniture so successful doing what everyone said couldn’t be done. Drawing on rich life experience, including the everyday challenges running a traditional manufacturing company, Bassett constructs a 12-point plan to achieve successful leadership in any business. These steps include: Have a winning attitude, respect your employees, don’t panic, reinvest constantly, and make the best of the worst.

Bassett’s story is about how those values underpinned his personal success and how they can revitalize America itself. In the face of feckless leadership, crumbling infrastructure, and global competition, Bassett’s story is a blueprint for how America can revitalize its role as leader of the free world and how your success can be part of it.

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If more manufacturers approached the threat of global competition with John Bassett's grit, creativity and common sense, America's factories might soon start humming again. Bassett has figured out how to make profits while putting his workers front and center, a quality that business leaders who care about America (and American consumers) would be wise to emulate.
Beth Macy, author of the New York Times bestselling Factory Man
John Bassett's insight and wisdom is authentic and practical, being drawn directly from experience on the shop floor and combat on the front lines of international trade.
Claude B. Nielsen, Chairman and Chief Executive Officer, Coca-Cola Bottling Company United, Inc.
John Bassett has been a leading figure in the furniture industry for decades. His passion for preserving U.S. jobs, evident throughout his insightful and provocative book, is an inspiration to all of us who take pride in American manufacturing.
Kurt Darrow, CEO, La-Z-Boy Incorporated
John Bassett is an icon in the furniture industry and a world-class leader and manager. And he's a street fighter, too. You can learn his business methods and secrets in this important new book.
Keith Koenig, President, City Furniture
John Bassett built Vaughan-Bassett Furniture Company into the largest wooden bedroom maker in the United States by betting on the ability of his Virginia workers to compete - and win - against workers anywhere in the world. Making It in America tells readers exactly how he did it, providing a blueprint for motivating and inspiring any workforce facing its own unique challenges.
Senator Mark R. Warner
When you lead from within, a remarkable power is realized. John's plan-commonsense communication-works.
Roger O'Shaughnessy, CEO/ Chairman, Cardinal Glass Ind.
Making It in America is a book of strong lessons that must be learned to exist in a global economy, told in commonsense wording with the parables only a man of the old South can tell. I only wish it was longer.
W.W. "Jerry" Epperson, Jr., Mann, Armistead & Epperson, LTD.

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John Bassett

About the Author

JOHN BASSETT III is a third-generation factory man who went up against the global market to save his family furniture business. He now employs hundreds of people at Vaughan-Bassett furniture.

ELLIS HENICAN is a long-time New York newspaper columnist, talk radio-host, and on-air commentator at the Fox News Channel. He has written two recent New York Times bestsellers, Home Team with New Orleans Saints coach Sean Payton, and In the Blink of an Eye with NASCAR legend Michael Waltrip.

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