Customer-centered Growth
Five Proven Strategies For Building Competitive Advantage
Contributors
By Diane Hessan
Buy from Other Retailers:
- On Sale
- Mar 24, 1997
- Page Count
- 336 pages
- Publisher
- Basic Books
- ISBN-13
- 9780201154931
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today’s successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.
