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The Cluetrain Manifesto (10th Anniversary Edition)

10th Anniversary Edition

The Cluetrain Manifesto (10th Anniversary Edition) Open the full-size image

Contributors

By Rick Levine

By Christopher Locke

By Doc Searls

By David Weinberger

Contributions by Jake McKee

Contributions by J. P. Rangaswami

Contributions by Dan Gillmor

Also available from:

On Sale
Apr 5, 2011
Page Count
320 pages
Publisher
Basic Books
ISBN-13
9780465024094

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.

With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

Genre:

  • "You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril."
    Fast Company
  • "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual."
    Wall Street Journal
  • "A book written early enough to not even contain the word 'blog,' but more relevant now than ever."
    Multichannel Merchant
  • "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors."
    The Gazette (Montreal)
  • "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have."
    Library Journal
  • "Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed.... Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."
    The Star (South Africa)

Formats and Prices

Price

$21.99

Price

$28.99 CAD

Format

Format:

  1. Trade Paperback (Special Edition) $21.99 $28.99 CAD
  2. ebook (Special Edition) $11.99 $15.99 CAD

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Rick Levine

About the Author

Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems’ Java Software group.

Learn more about this author

Christopher Locke

About the Author

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government’s “Fifth Generation” artificial-intelligence project, Carnegie Mellon University’s Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM.

Named in a 2001 Financial Times Group survey as one of the “top 50 business thinkers in the world,” he has written for a wide variety of publications, including Forbes, the Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.

Learn more about this author