The Power of Pull
What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
Contributors
By Rob Snyder
Buy from Other Retailers:
- On Sale
- Jul 7, 2026
- Page Count
- 272 pages
- Publisher
- Basic Venture
- ISBN-13
- 9781541705951
Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped hundreds of founders get unstuck and start scaling.
In The Power of Pull, Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of the entrepreneur’s hands. Yet most founders misunderstand what demand is and how it works. With examples from early-stage founders, this book shows how to find real demand and create a fast-growing business. If you’re beginning a startup journey, The Power of Pull is the guide you need.
Formats and Prices
Price
$30.00Price
$40.00 CADFormat
Format:
- Hardcover $30.00 $40.00 CAD
- ebook $18.99 $24.99 CAD
- Audiobook Download (Unabridged) $24.99
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