Winning at New Products
Creating Value Through Innovation
Contributors
Also available from:
- On Sale
- Jul 12, 2011
- Page Count
- 408 pages
- Publisher
- Basic Books
- ISBN-13
- 9780465025787
“This is a must read. There’s so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.” — Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Formats and Prices
Price
$29.99Price
$34.50 CADFormat
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- Trade Paperback $29.99 $34.50 CAD
- ebook $16.99 $21.99 CAD
- Audiobook Download (Unabridged)
- Trade Paperback $24.99 $30.99 CAD
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