Marketing for Growth
The Role of Marketers in Driving Revenues and Profits
Contributors
By Iain Ellwood
Also available from:
- On Sale
- Jan 28, 2014
- Page Count
- 224 pages
- Publisher
- The Economist
- ISBN-13
- 9781610393973
The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
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