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Selling in Tough Times

Secrets to Selling When No One Is Buying

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By Tom Hopkins

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On Sale
Feb 7, 2011
Page Count
272 pages
Publisher
Business Plus
ISBN-13
9780446548137

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers’ needs, national tragedy–the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we’re not prepared for them. While many see no other option than to “sit tight” and “ride things out” when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That’s why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling–and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances.

Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times–and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:
  • Mine your client list to generate new leads
  • Keep–and reward–your current customers so that they’re loyal for life.
  • Reduce the sales resistance that plagues tough times with tactics that overcome consumers’ fears.
  • Woo clients from your competition with 12 new strategies specially tailored for tough times.
    • Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.

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    Formats and Prices

    Price

    $17.00

    Price

    $22.00 CAD

    Format

    Format:

    1. Trade Paperback $17.00 $22.00 CAD
    2. ebook $9.99 $12.99 CAD
    3. Hardcover $36.00 $46.00 CAD
    4. Audiobook Download (Unabridged)
    5. Audiobook CD (Unabridged) $24.98 $29.98 CAD

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    Tom Hopkins

    About the Author

    Tom Hopkins is the chairman and founder of the renowned sales training organization Tom Hopkins International. He is a member of the National Speakers Association and is the author of the national bestseller How to Master the Art of Selling. Today, more than 35,000 corporations and millions of professional salespeople throughout the world utilize his professional sales training materials.

    Ben Katt is a multi-million dollar producer in corporate sales, and has a long track record when it comes to “sealing the deal.” He has been instrumental in turning around several top companies and improving their sales records.

    Learn more about this author